Baseball might be boring but here are some beautiful designs
D2C Onboarding with Location Compliance for Bally Sports Mobile UX
Summary
The Problem
The legal thinking behind this is basically to enforce users be viewing solely from the location they call home.
This is a bit contradictory as the application itself presents itself in the context of a direct-to-consumer mobile sports viewing app that promises live content.
If I put my Santa Monica home address in, I wouldn’t be able to watch the Lakers from my phone if I was in Mid-City, Downtown, Koreatown, etc.
Additionally, this limits users’ purchasing selections to only a limited range of content based on the ZipCode that their home is in.
The reality for the United states is that (1) ZipCodes are very gerrymandered and (2) people’s loves for their sports teams aren’t decided by how legislature turns a map into puzzle pieces.
Design Solution
Such confusion came about many times in discovery, prompting a two-pronged onboarding zone that would allow users two instances where they might be able to input their home zip code, in order to overcome existing limitations.
As I was a contractor here executing against requirements, no further strategy or data-driven insights are available to me at this time. As of April 20th, the financial history of Bally Sports is beleaguered but there may be future stories for them yet. I will personally not be subscribing.
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